Restructuring / Turnaround Strategies Case Study

Rotary International: A Global NGO Facing stagnation

Abstract:
Rotary International, described as a ‘Global Network of Community Volunteers’ is one of the largest voluntary organizations in the world. Members of Rotary International, known as Rotarians, are involved in various humanitarian and community service projects worldwide. In 2005, there are around 1.2 million Rotarians in 32,000 Rotary clubs spread across 170 countries. Since 1994-95, the total number of members in all the clubs put together has remained stagnant at 1.2 million. The case discusses the various reasons for membership stagnation and measures adopted in the past to increase the membership. It also discusses the various options that Rotary can explore to increase its membership in the future.

Pedagogical Objectives:

• The case discusses the various reasons for membership stagnation
• It outlines the measures adopted in the past to increase the membership
• It also discusses the various options that Rotary can explore to increase its membership in the future.

Keywords : Service Clubs; Lions; Jaycees; Kiwanis; Turnover; Mision of Rotary; Growth Strategies Case Study; Avenues of Service; Object of Rotary; Four Way Test